Testimonials

Susan Barnes
Promotions Manager
Girl Scouts of West Central Florida

“With her extensive experience and knowledge in the world of media, Liz is extremely adept at seeking out the best media placement for her clients.”



Andrea Halpern
Marketing Manager
The Tampa Tribune

“Liz is a pro and a partner through and through. Liz is logical and thorough. She is the first person to roll up her sleeves and do the heavy lifting when it comes to marketing strategy and media buys. Liz takes the time to understand goals and objectives and then suggests appropriate and targeted implementation options. Liz is highly capable and a trusted team member. Liz has my back and always keeps my best interests in mind”. 

Gordon Myhre
President
Grownman Brand - Ideas & Storytelling

“In my thirty year advertising career Liz Lema is the best strategic thinker I have ever worked with. I look forward to every meeting with her because I learn something from her every time. Whether she’s doing a research project or developing a media strategy she always puts the needs of the client first. But above all, she is gifted with the rare ability to discern the difference between a fad and a trend”.

Stewart Schaffer
Chief Marketing and Communications Officer
Lazydays RV SuperCenter

“Liz Lema of ThinkFirst! Strategy has been an invaluable partner and contributor to the Lazydays RV marketing process and business development strategy for the past 3 years. She is highly regarded by all of our operating groups, senior management team, our CEO and Board of Directors.

Projects she has completed for us include:

Advertising and brand strategy – As the number one recognized dealer and retail brand in the RV industry, we retained ThinkFirst! Strategy to help us develop a comprehensive marketing plan that would maximize both our Florida and National market shares across four distinct product subclasses during a time of major demographic changes in our industry. The resulting marketing strategies have produced significant market share increases for our company both in Florida and across the nation.


Proprietary market research – Liz completed two major marketing research projects for us within the last 12 months focusing on the key purchase drivers of our customers and prospects in addition to our advertising effectiveness. Liz was able to complete our two studies including preliminary focus groups, survey design and development, extensive data gathering and analysis, in addition to a comprehensive write-up and power point board presentation for significantly less than what other firms had quoted. Most of the research findings have been incorporated into our current marketing plan. In 2007, we awarded her with a marketing award for “Best New Project.”


Competitive Analysis–Liz has provided us with invaluable media competitive spending and placement information that she ascertained through her relationships with media management throughout the Florida market.


Broadcast media strategy and procurement – Liz has developed comprehensive targeted media campaigns and has negotiated over $500,000 in quality broadcast media placement with measurable cost savings and value-added inventory totaling more than 20% of our media budget.


Outdoor sign media strategy and procurement – Liz recently completed a comprehensive outdoor sign strategy including locating and securing billboards in prime high traffic locations at very competitive prices.

In summary, we do not simply consider Liz Lema to be a key vendor or marketing partner, we consider her to hold a key position on our marketing and business strategy team. She is a very insightful and analytical person who would be a huge strategic and business development asset to any company that hires her”.